Firebrands Building Brand Loyalty in the Internet Age
- List Price: $29.99
- Binding: Hardcover
- Publisher: McGraw-Hill Osborne Media
- Publish date: 09/01/2000
Description:
-- In the age of e-commerce, creating brand recognition and customer loyalty has become the core of online business strategy. This book explains digital branding and how to implement it in the current marketplace.
-- Contains over two dozen case studies of today's top corporate brands
-- Author is well known on the lecture circuit
-- Provides a practical roadmap for competing in today's e-markets for all marketing and sales executives
-- In the tradition of bestsellers like G. Moore's Inside the Tornado, this book explores how professionals in any organization can incorporate business innovations from cutting edge industries like Silicon Valley.
Expand description
-- Contains over two dozen case studies of today's top corporate brands
-- Author is well known on the lecture circuit
-- Provides a practical roadmap for competing in today's e-markets for all marketing and sales executives
-- In the tradition of bestsellers like G. Moore's Inside the Tornado, this book explores how professionals in any organization can incorporate business innovations from cutting edge industries like Silicon Valley.
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