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  • ISBN: 9780072124491
  • ISBN10: 0072124490

Firebrands Building Brand Loyalty in the Internet Age

by Michael Moon

  • List Price: $29.99
  • Binding: Hardcover
  • Publisher: McGraw-Hill Osborne Media
  • Publish date: 09/01/2000
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Description: -- In the age of e-commerce, creating brand recognition and customer loyalty has become the core of online business strategy. This book explains digital branding and how to implement it in the current marketplace.
-- Contains over two dozen case studies of today's top corporate brands
-- Author is well known on the lecture circuit
-- Provides a practical roadmap for competing in today's e-markets for all marketing and sales executives
-- In the tradition of bestsellers like G. Moore's Inside the Tornado, this book explores how professionals in any organization can incorporate business innovations from cutting edge industries like Silicon Valley.
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