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Focus Groups a Practical Guide for Applied Research

by Richard A. Krueger

  • ISBN: 9780761920717
  • ISBN10: 0761920714

Focus Groups a Practical Guide for Applied Research

by Richard A. Krueger

  • List Price: $57.95
  • Binding: Paperback
  • Edition: 3
  • Publisher: Sage Pubns
  • Publish date: 04/01/2000
  • ISBN: 9780761920717
  • ISBN10: 0761920714
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Description: The Third Edition of the 'standard' for learning how to conduct a focus group contains: a chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
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