Focus Groups a Practical Guide for Applied Research
- List Price: $57.95
- Binding: Paperback
- Edition: 3
- Publisher: Sage Pubns
- Publish date: 04/01/2000
Description:
The Third Edition of the 'standard' for learning how to conduct a focus group contains: a chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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