Focus Groups in Social Research
- List Price: $240.00
- Binding: Hardcover
- Publisher: Sage Pubns
- Publish date: 03/01/2001
Description:
This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
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