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Focus Groups in Social Research

by Michael Bloor

  • ISBN: 9780761957423
  • ISBN10: 0761957421

Focus Groups in Social Research

by Michael Bloor

  • List Price: $171.00
  • Binding: Hardcover
  • Publisher: Sage Pubns
  • Publish date: 03/01/2001
  • ISBN: 9780761957423
  • ISBN10: 0761957421
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Description: This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
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