Description: If you want to thrive, not merely survive, in the competitive foodservice industry of the '90s, this book's no-nonsense, soup-to-nuts marketing system will show you how. With this practical guide, renowned expert Tom Feltenstein is ready to help you mastermind a hospitality business breakthrough. In upbeat, always practical terms, Feltenstein lays out the principles of foodservice marketing planning and shows you how to apply them to build tailor-made strategies and tactics. You'll find guidelines on marshmallow marketing - what it is and what to do to avoid it; 25 reasons you need a marketing plan and how to design the right one; rare insights into customer and consumer habits, and tips on how to understand your customers better than you thought possible; innovative advice on how to make your menu your "marketing plan-in-action"; powerful tactics for taking on the competition; creative ideas for marketing programs, from an author who's designed them for the biggest and best; and chapter-end "Highlights" sections that concisely summarize key points and a complete glossary of marketing terms. What's more, you'll find this guide's interactive, workbook format really helps you focus on - and solve - the issues that are most important to your business. So don't wait for the '90s to turn around, turn them around for yourself with the food for thought and fuel for success in Foodservice Marketing for the '90s.

Please Wait