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Ford and the Global Strategies of Multinationals the North American Auto Industry

by Isabel Studer-Noguez

  • ISBN: 9780415205795
  • ISBN10: 0415205794

Ford and the Global Strategies of Multinationals the North American Auto Industry

by Isabel Studer-Noguez

  • List Price: $215.00
  • Binding: Hardcover
  • Publisher: Routledge
  • Publish date: 11/01/2001
  • ISBN: 9780415205795
  • ISBN10: 0415205794
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Description: This is an analysis of how the global strategies of Multi-national Enterprises (MNE's) affect the power relationship between MNE's and states in the context of increasing trans-national economic integration. It features an in-depth study of the Ford motor company and case studies of the Mexican and Canadian motor industries.
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