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From Concept to Market

by Lynn, Gary S.

  • ISBN: 9780471501251
  • ISBN10: 0471501255

From Concept to Market

by Lynn, Gary S.

  • List Price: $27.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: John Wiley & Sons
  • Publish date: 01/01/2002
  • ISBN: 9780471501251
  • ISBN10: 0471501255
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Description: A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.
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Seller: One Planet Books
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