Fundamentals of Copy & Layout
- List Price: $24.95
- Binding: Paperback
- Edition: 3
- Publisher: McGraw-Hill
- Publish date: 12/01/1996
Description:
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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