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Futurize Your Enterprise Business Strategy in the Age of the E-Customer

by David Siegel

  • ISBN: 9780471357636
  • ISBN10: 0471357634

Futurize Your Enterprise Business Strategy in the Age of the E-Customer

by David Siegel

  • List Price: $37.50
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 09/01/1999
  • ISBN: 9780471357636
  • ISBN10: 0471357634
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Description: David Siegel's Creating Killer Web Sites brought a generation of developers online with a rational approach to Web-site design. Now Futurize Your Enterprise takes us to the next level, where managers must utterly transform their business strategy. E-customers are driving tomorrow's new online economy, and managers must rededicate themselves to serving them. This is the first book that dares to show what all the hot Internet companies are doing wrong!
-- Shows how, in just six meetings, you'll have the strategies you need to reshape your enterprise to meet the challenges of the online economy
-- Explores the customer-driven world that lies just ahead and the unforeseen challenges of the online economy
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Almost like new condition but has name/date inside front cover-DJ improved with new, clear Brodart mylar cover.; Large 8vo 9"-10" tall; 318 pages.
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Almost like new condition but has name/date inside front cover-DJ improved with new, clear Brodart mylar cover.; Large 8vo 9"-10" tall; 318 pages.
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