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Getting It Right! Creating Customer Value for Market Leadership

by Philip Weinzimer

  • ISBN: 9780471291886
  • ISBN10: 0471291889

Getting It Right! Creating Customer Value for Market Leadership

by Philip Weinzimer

  • List Price: $50.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 03/01/1998
  • ISBN: 9780471291886
  • ISBN10: 0471291889
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Description: Almost a "Dummies Guide to Business" in its style and intent, this book offers integrated solutions for managers looking for optimum performance with respect to customer value. The author provides a toolkit of techniques that combine popular management approaches with step-by-step instructions and detailed examples from the field.
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