Getting It Right! Creating Customer Value for Market Leadership
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 03/01/1998
Description:
Almost a "Dummies Guide to Business" in its style and intent, this book offers integrated solutions for managers looking for optimum performance with respect to customer value. The author provides a toolkit of techniques that combine popular management approaches with step-by-step instructions and detailed examples from the field.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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