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Getting Partnering Right How Market Leaders Are Creating Long-Term Competitive Advantage

by Neil Rackham

  • ISBN: 9780070517820
  • ISBN10: 0070517827

Getting Partnering Right How Market Leaders Are Creating Long-Term Competitive Advantage

by Neil Rackham

  • List Price: $22.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 11/01/1995
  • ISBN: 9780070517820
  • ISBN10: 0070517827
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Description: In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing to build long-term competitive advantage through partnering relationships. A practical, "how-to" book for suppliers, it details the best practices of dozens of market-leading partnering organizations. Based on a two-year research study at over a hundred successful companies, this is the source book you need to make partnering a reality - and a success - for your company.
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