Getting Partnering Right How Market Leaders Are Creating Long-Term Competitive Advantage
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 11/01/1995
Description:
In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing to build long-term competitive advantage through partnering relationships. A practical, "how-to" book for suppliers, it details the best practices of dozens of market-leading partnering organizations. Based on a two-year research study at over a hundred successful companies, this is the source book you need to make partnering a reality - and a success - for your company.
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