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Global Advantage How World-Class Organizations Improve Performance Through Globalization

by Michael J. Marquardt

  • ISBN: 9780884153580
  • ISBN10: 0884153584

Global Advantage How World-Class Organizations Improve Performance Through Globalization

by Michael J. Marquardt

  • List Price: $130.00
  • Binding: Hardcover
  • Publisher: Butterworth-Heinemann
  • Publish date: 10/01/1998
  • ISBN: 9780884153580
  • ISBN10: 0884153584
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Description: This indispensable book zeroes in on the secrets and best practices of companies such as General Electric, Whirlpool, Colgate-Palmolive, Shell, Warner-Lambert, Toshiba, Coca-Cola, Xerox, Federal Express, and Hewlett-Packard.

A key feature of this book is the author's GlobalSuccess model, based on the research and work he has done with hundreds of global executives around the world. This book reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The GlobalSuccess model, built upon their experiences and ideas, shows you how to globalize your:
-- Corporate culture
-- Human resources
-- Strategies
-- Operations
-- Structure
-- Learning

You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the GlobalSuccess Model, as well as what steps your company should take to move toward global status.

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Seller: Ergodebooks
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