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Global Gold Panning for Profits in Foreign Markets

by Ruth Stanat

  • ISBN: 9780814404102
  • ISBN10: 0814404103

Global Gold Panning for Profits in Foreign Markets

by Ruth Stanat

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Amacom Books
  • Publish date: 03/01/1998
  • ISBN: 9780814404102
  • ISBN10: 0814404103
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Description: In the quest for new buyers and new sales, mid-sized companies in every industry are hearing the siren song of the global marketplace. They instantly leap and quickly drown.

Now there's a way to safely and thoroughly evaluate the pros and cons of going global. The new "Global Gold" is a practical, step-by-step guide for executives who want to carefully evaluate and strategically plan an international expansion effort. The book explains how to:
-- Determine if a product or service is really appropriate for foreign markets
-- Figure out which countries or regions offer the biggest profits -- including inside information from local experts
-- Measure the expense of entering a market against the potential for significant and sustained sales.

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0814404103 Very good splash stain to foreedge in Very good dust jacket. First Edition. Free tracking USA. Quality, Value, Experience.
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