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Global Marketing: Concepts, Strategies, Practice; Text and Readings

by Akhter, Syed H.

Global Marketing: Concepts, Strategies, Practice; Text and Readings cover
  • ISBN: 9780538831765
  • ISBN10: 0538831766

Global Marketing: Concepts, Strategies, Practice; Text and Readings

by Akhter, Syed H.

  • List Price: $82.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: Cengage
  • Publish date: 03/01/2003
  • ISBN: 9780538831765
  • ISBN10: 0538831766
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Description: In the last two decades we have witnessed a gradual shift in focus from domestic to international, to multinational, to global marketing. This shift in focus reflects the socioeconomic, political, and technological developments that have changed the way business is conducted. The breakup of the Soviet Union, the creation of the European Union, of the NAFTA, the rapid growth and integration of the Asian Pacific economies, the ascendance of market economies, and the alliance of computer and communication technologies have all increased the significance of global marketing.
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