Global Marketing Management
- List Price: $115.00
- Edition: 6TH
- Publisher: 39,PH
- Publish date: 03/01/2009
Description:
This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners. This Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. For anyone interested in international and global marketing.
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