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Global Marketing Management

by KEEGAN

  • ISBN: 9780139030239
  • ISBN10: 0139030239

Global Marketing Management

by KEEGAN

  • List Price: $115.00
  • Edition: 6TH
  • Publisher: 39,PH
  • Publish date: 03/01/2009
  • ISBN: 9780139030239
  • ISBN10: 0139030239
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Description: This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners. This Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. For anyone interested in international and global marketing.
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