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Global Marketing Management

by KEEGAN

ISBN: 9780139030239
ISBN10: 0139030239

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Global Marketing Management

by KEEGAN

List Price: $115.00
Edition: 6TH
Publisher: 39,PH
Publish date: 03/01/2009
ISBN: 9780139030239
ISBN10: 0139030239

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Description: This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners. This Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. For anyone interested in international and global marketing.

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Global Marketing Management

by KEEGAN

Global Marketing Management

by KEEGAN

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