Description: This book situates television as a cultural phenomenon in the context of global modernity. It offers the first introductory multidimensional and multiperspective approach to the understanding of television -- we can best understand television by analyzing the interconnections between political economy, organizational processes, cultural forms, technologies and audiences The book connects with a number of significant current debates in both media and cultural studies, providing useful summaries of these debates and offering reflections of his own. A particular strength of this book is the unique way that it ranges across both cultural and media studies literature.

The book describes the major contemporary economic, technological and cultural developments in global television placing them within the wider context of global modernity. The book engages with a number of important debates in the fields of media, sociology and cultural studies centered on globalization, postmodernism, cultural imperialism, consumer culture and national identity.s

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