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Globalization the External Pressures

by Paul Kirkbride

  • ISBN: 9780471499381
  • ISBN10: 0471499382

Globalization the External Pressures

by Paul Kirkbride

  • List Price: $100.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 09/01/2001
  • ISBN: 9780471499381
  • ISBN10: 0471499382
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Description: Preface. Acknowledgements. Editors' Introduction (P. Kirkbride). The State of Globalization Today (P. Kirkbride, et al.). The Globalization Process in the World Economy (J. Heptonstall). Global Labour Markets (J. Duncan). On the Internet All Business is Global (Like it or Not) (M. Malmgren). Global Parenting (M. Alexander). Managing Global Partnerships and Alliances (R. Pudney). Global Marketing (H. Hennessey). Managing Global Customers (H. Hennessey). The Global Pharmaceutical Industry (M. Schofield). Faces of Globalization (S. Burns, et al.). Author Biographies. Index.
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6" x 9" 335 Pages indexed. Black boards with gold spine lettering. No marks
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