Error title
Some error text about your books and stuff.
Close

Guest-Based Marketing How to Increase Restaurant Sales Without Breaking Your Budget

by Bill Marvin

  • ISBN: 9780471153948
  • ISBN10: 047115394X

Guest-Based Marketing How to Increase Restaurant Sales Without Breaking Your Budget

by Bill Marvin

  • List Price: $75.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: John Wiley & Sons Inc
  • Publish date: 05/01/1997
  • ISBN: 9780471153948
  • ISBN10: 047115394X
used Add to Cart $1.00
You save: 99%
Marketplace Item
new Add to Cart $65.30
You save: 13%
Marketplace Item
Description: Increase sales by not competing? No, this isn't some sort of New Age marketing mysticism. It's part of an amazingly successful, commonsense approach to restaurant marketing that author Bill Marvin call guest-based marketing. What exactly does "guest-based" mean? It's really pretty simple. The dynamic marketing approach described in this book is based on the notion that in the restaurant business, customer satisfaction is the real bottom line, and that any successful sales-building effort begins on the floor with the guests you've already won. In Guest-Based Marketing you won't find clever new ways to squander your precious resources trying to beat the competition and steal their customers away. You will find sales-boosting techniques that will help you to motivate your customers to keep coming back for more, even if it means driving an extra mile or two. Using numerous case studies and real-life anecdotes, Marvin describes proven techniques to help you identify and build on your strengths, build customer loyalty, increase the number of visits customers make, and get your customers to spread the word and attract new customers. Marvin teaches you how to launch an effective customer loyalty program and use an array of incentives to build sales. He helps you hone your all-important people skills. You'll learn techniques for remembering guests' names, as well as their individual likes and dislikes. He shows you how to conduct customer surveys and make the best use of the information you gather.
Expand description
Seller Condition Comments Price  
Seller: secondsale
Location: Montgomery, IL Ask seller a question
Condition: Good
Good condition ex-library book with usual library markings and stickers.
Price:
$1.00
Comments:
Good condition ex-library book with usual library markings and stickers.
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.62
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: John Woodward
Location: Mandeville, LA
Condition: Very Good
Shipping Icon
Excellent HC Edition: NO page markings, Very clean, Very tight, NO spine
[...]
Price:
$1.91
Comments:
Excellent HC Edition: NO page markings, Very clean, Very tight, NO spine
[...]
Seller: GoodDealsOnUsedBooks
Location: Montgomery, IL
Condition: Good
Shipping Icon
047115394X Good condition ex-library book with usual library markings and stickers.
Price:
$2.23
Comments:
047115394X Good condition ex-library book with usual library markings and stickers.
Seller: secondsale
Location: Montgomery, IL Ask seller a question
Condition: Good
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Price:
$6.75
Comments:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Seller: GoodDealsOnUsedBooks
Location: Montgomery, IL
Condition: Good
Shipping Icon
047115394X Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Price:
$7.60
Comments:
047115394X Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$12.46
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$19.35
Comments:
Seller: BooksForTheNeedy.com
Location: Cincinnati, OH
Condition: Very Good
Shipping Icon
Order today-sent today with tracking number, M-F*. Very good book with light
[...]
Price:
$30.31
Comments:
Order today-sent today with tracking number, M-F*. Very good book with light
[...]
Seller: Powell's Books
Location: Portland, OR
Condition: Very Good
Price:
$49.50
Comments:
Seller: GridFreed
Location: Las Vegas, NV
Condition: New
Price:
$65.30
Comments:
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$102.87
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).