Guinness 1886-1939 from Incorporation to the Second World War
- List Price: $29.00
- Binding: Hardcover
- Publisher: Stylus Pub Llc
- Publish date: 03/01/1998
- ISBN: 9781859181751
- ISBN10: 1859181759
The First World War produced a more hostile climate for the company, for many reasons but chiefly by changes in excise duty, as well as difficulties of maintaining sales as the post-war depression approached. The step that Iveagh had long resisted -- advertising -- had at last to be adopted. Characteristically Guinness leapt to the front immediately in this field too.
This is the story of the company's rise to high prosperity and subsequent struggle to hold its ground in an increasingly inimical environment. It is also the story of a company unique in its recruitment, welfare, and industrial relations systems, which insulated Guinness to a remarkable degree against the vicissitudes of Dublin-life in the stormy years between the heyday of Home Rule and Hitler's precipitation of world conflict in 1939.