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Guts: the Seven Laws of Business That Made Chrysler the World's Hottest Car Company

by Robert A. Lutz (Exide Corporation, Ann Arbor, Michigan)

  • ISBN: 9780471295617
  • ISBN10: 0471295612

Guts: the Seven Laws of Business That Made Chrysler the World's Hottest Car Company

by Robert A. Lutz (Exide Corporation, Ann Arbor, Michigan)

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: John Wiley & Sons
  • Publish date: 09/01/1998
  • ISBN: 9780471295617
  • ISBN10: 0471295612
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Description: Why does Automotive News call Bob Lutz the "towering figure in the American automobile industry in the last three decades of the century"? Because Lutz, after holding senior management posts at three of the world's great car makers, went on to help save a fourth: Chrysler. Lee Iacocca may have saved it in the early '80s but by the early '90s, as Chrysler once again was poised to take a death-dive, Lutz and his team of commando change-agents worked from inside, totally transforming the way Chrysler designs, builds and markets new products.

Lutz here draws on 30 years of experience to tell organizations of all kinds how they can harness the creative power latent in their workforce -- without sacrificing financial discipline or analytic rigor. His Seven Laws, carrying such contrarian titles as "The Customer Isn't Always Right, " distill the wisdom of a man rightly dubbed "a genius" of new product development.

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