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Handbook of International Direct and E-Marketing

by Kogan Page MB Hodac, Ivan

  • ISBN: 9780749434298
  • ISBN10: 0749434295

Handbook of International Direct and E-Marketing

by Kogan Page MB Hodac, Ivan

  • List Price: $125.00
  • Binding: Paperback
  • Edition: 5
  • Publisher: Kogan Page
  • Publish date: 04/01/2001
  • ISBN: 9780749434298
  • ISBN10: 0749434295
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Description: A newly reconfigured and expanded version of this established Handbook includes for the first time information required to set up and conduct international direct marketing. Provides many new resources available as a result of the development of the world wide web.
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