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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

by Bearden, William O. A Netemeyer, Richard G.

  • ISBN: 9780761910008
  • ISBN10: 076191000X

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

by Bearden, William O. A Netemeyer, Richard G.

  • List Price: $116.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Sage Publications
  • Publish date: 11/01/1999
  • ISBN: 9780761910008
  • ISBN10: 076191000X
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Description: This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.
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