Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
- List Price: $116.00
- Binding: Hardcover
- Edition: 0002
- Publisher: Sage Publications
- Publish date: 11/01/1999
Description:
This Second Edition of the highly successful Handbook of Marketing Scales is an essential, time-saving resource for all marketing professionals, researchers, and graduate students. After an exhaustive search of the field's major publications, they have included only those measures of most use to researchers.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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