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  • ISBN: 9780071361149
  • ISBN10: 0071361146

Handbook of Online Marketing Research

by Joshua Grossnickle

  • List Price: $39.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 08/01/2000
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Description: The Handbook of Online Market Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small and medium sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors.

Antiquated methods of researching a customer base are costly and make it difficult for less prosperous companies to conduct this crucial aspect of marketing. Now, with the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. The Handbook demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers' needs.

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