Handbook of Relationship Marketing
- List Price: $39.95
- Binding: Paperback
- Publisher: Sage Publications
- Publish date: 12/22/1999
Description:
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the 'core' of all marketing activity. This volume is the first comprehensive analysis of the key concepts, theories and applications of relationship marketing. The editors have assembled an authoritative and global team of chapter contributors and crafted a volume that is set to become the seminal, founding work in this growing field.
Expand description
Please Wait