Description: The advertising campaign for this milestone book asks "Is it imagination...or is it something else?"

Your customers are searching for answers to the most basic questions of life. They want to know what happens after we die. In this book, bestselling author L. Ron Hubbard explores the mysteries of life and death, and presents the amazing account of people who have contacted past lives -- without hypnotism, drugs or suggestion. It describes in detail what they found and the physical and mental changes they underwent as a result of their experiences.

What they recount may surprise It may even shock.

But one thing is certain -- the books will be hard to keep on the shelf with the campaign we have in store:

- A series of five different 30-second spots airing on national cable TV and local spot market television.

- Ten different thought-provoking ads placed in national campaign magazines and newspapers.

- Publicity tours and point of sale promotion.

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