Hispanic Market Handbook
- List Price: $95.00
- Binding: Hardcover
- Publisher: Gale Group
- Publish date: 07/01/1999
Description:
The Handbook gives a detailed overview of the market -- its history, culture, and use of Spanish and English media; cites demographics using the 1990 U.S. Census as well as secondary inlet information sources; and deals with the specifics of marketing and conducting market research with the Hispanic market. Current case studies and more than 200 useful charts and graphs are included in the volume.
Expand description
The Handbook is by M. Isabel Valdes, the president of the Hispanic Marketing Connection and frequent lecturer on Hispanic marketing and by noted demographer Marta Seoane.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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