Description: Twenty years ago, a therapist could hang up a shingle, make some networking calls, and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools to build and market a therapy practice. This handbook directs readers on how to build a successful fee-for-service practice from the ground up. Coverage includes how to survey the needs of one's community, how to capitalize on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope and expertise through public speaking, seminars, workshops, and writing, how to analyze financial data and projections, tracking client information, and more. Written by a licensed therapist with successful experience in private practice, this is a much needed reference for every mental health practitioner.

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