How to Develop Successful New Products
- List Price: $47.95
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 02/01/1997
Description:
Take a leadership role in your company's new product development efforts! How to Develop Successful New Products will prepare you for achieving results in consumer, business-to-business, and service marketing areas. It cuts to the chase and offers you:
-- Principles for better understanding of customer needs
-- Guidelines for developing new products for global markets
-- Measures that cut the new product failure rate
Expand description
-- Principles for better understanding of customer needs
-- Guidelines for developing new products for global markets
-- Measures that cut the new product failure rate
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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