How to Develop and Promote Successful Seminars and Workshops: the Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere
- List Price: $165.00
- Binding: Hardcover
- Publisher: John Wiley & Sons
- Publish date: 01/01/2008
Description:
Well-known author and consultant Howard Shenson shows consultants, educators and trainers how to enter and flourish in the lucrative and fast-growing seminar business-an estimated 3-to-4 billion industry. Covers everything from choosing a topic and developing a program to targeting a market, pricing and promotion. Provides practical details on selecting facilities, writing brochures, advertising, using direct mail, add-on materials and much more. Features checklists, tables and sample forms that help make planning easy and efficient.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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