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How to Develop and Promote Successful Seminars and Workshops: the Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere

by Shenson, Howard L.

  • ISBN: 9780471527084
  • ISBN10: 0471527084

How to Develop and Promote Successful Seminars and Workshops: the Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Confere

by Shenson, Howard L.

  • List Price: $165.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons
  • Publish date: 01/01/2008
  • ISBN: 9780471527084
  • ISBN10: 0471527084
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Description: Well-known author and consultant Howard Shenson shows consultants, educators and trainers how to enter and flourish in the lucrative and fast-growing seminar business-an estimated 3-to-4 billion industry. Covers everything from choosing a topic and developing a program to targeting a market, pricing and promotion. Provides practical details on selecting facilities, writing brochures, advertising, using direct mail, add-on materials and much more. Features checklists, tables and sample forms that help make planning easy and efficient.
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Quarto, hardcover, fine in VG white and yellow dj. : The Definitive Guide to
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