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How to Get Publicity (And Make the Most of It Once You'Ve Got It

by William Parkhurst

  • ISBN: 9780066620626
  • ISBN10: 0066620627

How to Get Publicity (And Make the Most of It Once You'Ve Got It

by William Parkhurst

  • List Price: $15.99
  • Binding: Paperback
  • Publisher: Harpercollins
  • Publish date: 08/01/2000
  • ISBN: 9780066620626
  • ISBN10: 0066620627
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Description: Television, radio, and publishing public relations mogul William Parkhurst broke new ground when he first published How to Get Publicity, an insider's guide to the daunting world of publicity. Now with a new introduction and E-Publicity chapter, this revised edition shows the general public how to handle every aspect of the publicity adventure, from writing a penetrating press release, booking a successful tour, compiling a press kit, to dressing for television, holding press conferences, and handling bad publicity. Parkhurst uses examples and case histories as well as his own tried-and-true methods. Also included are illustrations and sample releases, touring schedules, press kits, cover letters, and interview "scripts" for easy reference. Whether expanding business or career opportunities, promoting a cause, or building a campaign website, How to Get Publicity is an authoritative, down-to-earth, and witty guide to capturing billions of dollars' worth of media coverage at the mere cost of petty cash.
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