Description: To succeed in business today, an individual must be smart, competitive, resilient, tenacious, and fearless. In short, he or she needs a good, old-fashioned backbone. In How to Grow a Backbone, Susan Marshall, a top business consultant and former executive, outlines skills that readers can develop and perfect to become stronger, more confident, and more influential on the job. Using straight talk laced with wry humor, the author draws upon actual business situations from a variety of companies and industries to show how a strong backbone can change not only the outcome of the situation but also how one is perceived.
-- A field guide of practical advice for increasing business effectiveness in everyday situations
-- A pragmatic look at how people respond to challenges and how to strengthen those responses, situation by situation
-- Susan Marshall's corporate experience includes work with General Motors, Sears, Kmart, Harley-Davidson, Texas Instruments, Fleetwood Enterprises, Apple Computer, and Marriott

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