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How to Promote, Publicize, and Advertise Your Growing Business Getting the Word Out Without Spending a Fortune

by Sunny Baker

  • ISBN: 9780471551935
  • ISBN10: 0471551937

How to Promote, Publicize, and Advertise Your Growing Business Getting the Word Out Without Spending a Fortune

by Sunny Baker

  • List Price: $20.00
  • Binding: Paperback
  • Publisher: John Wiley & Sons Inc
  • Publish date: 04/01/1992
  • ISBN: 9780471551935
  • ISBN10: 0471551937
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Description: Partial table of contents: Marketing Communications: Creating Your Company's Voice to theWorld. Advertising: Making It from Message to Media Without aMigraine. Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition. Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results. The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs. Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late. The Marketing Communications Glossary. Useful References. Bibliography. Index.
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