Error title
Some error text about your books and stuff.
Close

How to Start and Run Your Own Advertising Agency

by Krieff, Allan

How to Start and Run Your Own Advertising Agency cover
  • ISBN: 9780070352193
  • ISBN10: 0070352194

How to Start and Run Your Own Advertising Agency

by Krieff, Allan

  • List Price: $29.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 02/01/1992
  • ISBN: 9780070352193
  • ISBN10: 0070352194
used Add to Cart $3.36
You save: 89%
Marketplace Item
Description: Attention all account execs, copywriters, art directors, and media planners who are right now working for somebody else ... Attention all men and women who are looking for the best entrepreneurial opportunity of the '90s - even if your prior experience in advertising is limited or nonexistent ... If you have dreams of launching your own business, YOU CAN'T FIND A BETTER OPPORTUNITY TODAY THAN THE ADVERTISING FIELD! Why? In the words of the author: "Advertising is a growth industry, and big money is to be made here. Many small agencies with only a few accounts are billing seven figures a year. Profit margins are high, the cost of entering the field is relatively low, and there is a readily available supply of talented, experienced help, if you know where to look for it". Here's the first A-Z guide for starting your own ad agency - written by someone who's done it successfully. Presented in an easy-to-use, step-by-step format, this practical manual "walks" you through every stage of the process: from launching your agency ... to running it smoothly ... to growing it into a profitable business. Discover how to organize and coordinate the functions and responsibilities of all your departments - including creative, production, billing, media buying, print buying, and traffic; select the right community and office site, based on up-to-date demographic information and special market surveys that you'll learn to conduct yourself; attract and keep clients - with specific tips on what clients look for from an agency; the kind of business that you should be going after and what kinds of clients to be wary of; dos and don'ts in making a presentation that sells; and a checklist of things to do tokeep clients happy and loyal; master the business end of your venture - from deciding on the best organizational structure ... to handling bookkeeping, records, and taxes ... to selecting and dealing with bankers, lawyers, accountants, and suppliers; develop winning print and TV campaigns and choose the right media mix for them; and effectively utilize all the newest technologies, including computers, telemarketing, and telemedia ... and much more! Brimming with a wealth of instructional materials - from sample contracts, financial statements, and legal forms to special checklists and worksheets - here's a one-of-a-kind, "hands-on" manual that gives you both the creative and business advice you need to succeed and prosper as head of your own advertising agency.
Expand description
Seller Condition Comments Price  
Seller: Seattle Goodwill
Location: Seattle, WA
Condition: Acceptable
Shipping Icon
May have some shelf-wear due to normal use.
Price:
$3.36
Comments:
May have some shelf-wear due to normal use.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$9.76
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$27.71
Comments:
Seller: Found Books
Location: AUSTIN, TX
Condition: Good
0070352194.
Price:
$29.25
Comments:
0070352194.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).