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Hyperwars: Eleven Rules for Survival and Profit in the Era of Online Business

by Judson, Bruce

  • ISBN: 9780684855646
  • ISBN10: 068485564X

Hyperwars: Eleven Rules for Survival and Profit in the Era of Online Business

by Judson, Bruce

  • List Price: $25.00
  • Binding: Hardcover
  • Publisher: Scribner Book Company
  • Publish date: 01/01/2007
  • ISBN: 9780684855646
  • ISBN10: 068485564X
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Description: The effects of the on-line revolution are being felt far beyond Silicon Valley, and now all businesses -- from start-ups to traditionally established companies -- face "survival of the fittest". A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers shift buying patterns to take advantage of the convenience and cost savings that are available over the web.

For businesses, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "hyperwars". To stay afloat, business managers need practical guidance, and they need it fast. In his latest book, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Hyperwars contains hundreds of examples of strategies real companies -- ranging from pool supply companies to major businesses like Kodak and Chrysler -- are using today. From guidance on cutting costs to tips for winning market dominance, Judson provides readers with the tools they need to remain competitive in the age of hyperwars.

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