INSIGHTS: READINGS in MARKETING-EFFECTIVE MARKETING 1E
- List Price: $43.95
- Edition: 01
- Publisher: Cengage
- Publish date: 02/22/1995
Description:
This alternate version of Zikmund and d'Amico's successful Marketing, 4e (West, 1993) offers consolidated but not watered down coverage of marketing principles. Relationship marketing is integrated throughout the text, as are other topics such as direct marketing and strategic alliances.
Expand description
Please Wait