Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer
- List Price: $29.95
- Binding: Hardcover
- Publisher: John Wiley & Sons
- Publish date: 12/01/2005
Description:
Crisis in the Executive Suite. Understanding the Voice of the Customer. Linking Customers to Strategy. Integrating the Strategy. Deploying the Strategy. Taking Ownership of the Tools. Appendices. Notes. Glossary. Bibliography/Resource Section. Index.
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