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Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer

by Barnard, William

  • ISBN: 9780471131960
  • ISBN10: 0471131962

Innovation Edge: Creating Strategic Breakthroughs Using the Voice of the Customer

by Barnard, William

  • List Price: $29.95
  • Binding: Hardcover
  • Publisher: John Wiley & Sons
  • Publish date: 12/01/2005
  • ISBN: 9780471131960
  • ISBN10: 0471131962
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Description: Crisis in the Executive Suite. Understanding the Voice of the Customer. Linking Customers to Strategy. Integrating the Strategy. Deploying the Strategy. Taking Ownership of the Tools. Appendices. Notes. Glossary. Bibliography/Resource Section. Index.
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