Inside Information Making Sense of Marketing Data
- List Price: $75.00
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 02/01/2001
Description:
This book shows the way forward for all marketers faced with the above challenge. It highlights the basic principles about information, acknowledging the fact that we are entering a new era that is well away from the old fashioned model of a market research agency supplying survey type data. Increasingly, this process will be replaced with a much more instantaneous process where data from different sources -- internal and external - are quickly fired at the marketer, with he/she being expected to make immediate sense of it. The book is a user friendly, very accessible book for the marketing manager who needs to process mountains of marketing information, but who will not have the time, or inclination, to read detailed texts.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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Wonder Book - Member ABAA/ILAB
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Very Good |
$5.13
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Ergodebooks
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Good |
$6.01
|
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