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Inside Information Making Sense of Marketing Data

by D. V. L. Smith

  • ISBN: 9780471495437
  • ISBN10: 0471495433

Inside Information Making Sense of Marketing Data

by D. V. L. Smith

  • List Price: $75.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 02/01/2001
  • ISBN: 9780471495437
  • ISBN10: 0471495433
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Description: This book shows the way forward for all marketers faced with the above challenge. It highlights the basic principles about information, acknowledging the fact that we are entering a new era that is well away from the old fashioned model of a market research agency supplying survey type data. Increasingly, this process will be replaced with a much more instantaneous process where data from different sources -- internal and external - are quickly fired at the marketer, with he/she being expected to make immediate sense of it. The book is a user friendly, very accessible book for the marketing manager who needs to process mountains of marketing information, but who will not have the time, or inclination, to read detailed texts.
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Seller: Ergodebooks
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Buy with confidence. Excellent Customer Service & Return policy.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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