Error title
Some error text about your books and stuff.
Close

Inside the Tornado Marketing Strategies from Silicon Valley's Cutting Edge

by Harper Collins

  • ISBN: 9780887307652
  • ISBN10: 0887307655

Inside the Tornado Marketing Strategies from Silicon Valley's Cutting Edge

by Harper Collins

  • List Price: $30.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Harpercollins
  • Publish date: 10/01/1995
  • ISBN: 9780887307652
  • ISBN10: 0887307655
used Add to Cart $1.22
You save: 96%
Marketplace Item
new Add to Cart $26.67
You save: 11%
Marketplace Item
Description: In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.
Expand description
Seller Condition Comments Price  
Seller: Orion Tech
Location: Grand Prairie, TX
Condition: Very Good
0887307655.
Price:
$1.22
Comments:
0887307655.
Seller: Poquette's Books
Location: Dewitt, MI
Condition: Good
Price:
$1.56
Comments:
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.62
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: BookCellarNH
Location: Nashua, NH Ask seller a question
Condition: Good
Some wear, but still a good reading copy. A portion of your purchase of
[...]
Price:
$2.19
Comments:
Some wear, but still a good reading copy. A portion of your purchase of
[...]
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Very Good dust jacket.
Price:
$5.90
Comments:
Very Good condition. Very Good dust jacket.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$9.36
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$26.67
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).