Inside the Tornado Marketing Strategies from Silicon Valley's Cutting Edge
- List Price: $17.00
- Binding: Paperback
- Publisher: Harpercollins
- Publish date: 05/01/1999
Description:
In Inside the Tornado, Geoffrey Moore shows how to capitalize on the profit-rich niches and hypergrowth masses beyond the chasm. He explores the effects of the Tech Adoption Life Cycle not just on marketing, but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership. Using examples from cutting-edge firms -- Hewlett-Packard, Apple, AT&T, Oracle, Sun, and Sybase -- Moore applies the Life Cycle model to all aspects of managing a market-focused business, drawing lessons for industries relying on technology -- not just computer hardware, software, and telecommunications, but publishing, retail, broadcasting, entertainment, banking, insurance, health care, aerospace, pharmaceuticals, and retail.
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