Unlike most eCommerce guides, this one offers business and IT managers step-by-step guidelines for becoming a powerhouse eBusiness, based on the experience of today's most successful eBusinesses, from eBay to L.L. Bean. Start with a complete briefing on the eCommerce revolution, and how its massive disruptions lead to both unprecedented risks and opportunities. Discover four key strategies for instant advantage in the online economy -- and learn how to reinvent your enterprise instead of simply refining it. Identify key tactics you can use right away -- and the key steps for implementing eCommerce now while you transform your organization for the long-term. Finally, review real-world case studies, including both new players and long-time "brick and mortar" players who have each discovered how to leverage their strengths on the Internet. For anyone involved in defining or planning eCommerce solutions, including executives, managers, site architects, application and network professionals, and consultants.