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  • ISBN: 9780132056182
  • ISBN10: 0132056186

Integrated Marketing Communications: a Systems Approach

by Sirgy, M. Joseph

  • List Price: $53.27
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/29/1997
used Add to Cart $1.67
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Description: Using a systems approach, this book explores the vital link between the marketing communications mix and strategic marketing.

This book focuses on the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals.

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Seller Condition Comments Price  
Owls Books
Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
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$1.67
Bingo Used Books
Location: Vancouver, WA
Good
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Hardcover in very good condition. some highlighting.
$12.37
Ergodebooks
Location: Richmond, TX Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$16.03
Firecreek Books
Location: Germantown, TN
Good
$29.30
Ergodebooks
Location: Richmond, TX Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$69.93
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