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Integrated Marketing Communications: A Systems Approach cover
  • ISBN: 9780132056182
  • ISBN10: 0132056186

Integrated Marketing Communications: a Systems Approach

by Sirgy, M. Joseph

  • List Price: $53.27
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/29/1997
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Using a systems approach, this book explores the vital link between the marketing communications mix and strategic marketing.

This book focuses on the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals.

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Owls Books

Location: Toledo, OH
Spine creases, wear to binding and pages from reading. May contain limited

Location: Richmond, TX
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Bingo Used Books

Location: Vancouver, WA
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Hardcover in very good condition. some highlighting.
Bookstore Brengelman

Location: Cincinnati, OH
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