Description: For executives, managers, consultants, and other change agents, Intentional Revolutions offers a unique approach to implementing a successful transformation with a powerful seven-point strategy for influencing and motivating behavioral change. Through numerous case studies and examples of both successful and failed change efforts in such leading organizations as Motorola and Xerox, Edwin C. Nevis and his coauthors illustrate how to bring about change in the way people think, behave, and define their work reality. The authors redefine the concept of resistance as the existence of multiple realities. They then integrate behavioral and social science research in a more inclusive and practical way than ever before to identify seven leverage points for minimizing resistance: persuasive communication: create a new mission emphasizing a shift in values and behavior; participation: empower employees through increased involvement in various organizational processes; expectancy: act in ways that will motivate individuals to reach new levels of excellence; role modeling: set positive and inspirational examples through the actions of managers and leaders; structural rearrangements: create behavioral change by altering organizational structure, work design, or processes; extrinsic rewards: reinforce desired behavioral change by offering desirable rewards; and coercion: influence and control behavior at strategic points without creating increased resistance. Applied in an integrated way, this seven-method strategy provides a model for influencing behavior, minimizing resistance, and sustaining an organization that is continuously adapting and self-renewing.

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