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Interactive Marketing: How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action

by Williams, Martin

Interactive Marketing: How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action cover

ISBN: 9780132135627
ISBN10: 0132135620

Interactive Marketing: How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action

by Williams, Martin

List Price: $55.00
Binding: Hardcover
Publisher: Prentice Hall
Publish date: 08/22/1995
ISBN: 9780132135627
ISBN10: 0132135620

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Description: Interactive Marketing tells you how to blend today's best marketing techniques into fully integrated, offer-driven campaigns.

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