- ISBN: 9780132135627
- ISBN10: 0132135620
Interactive Marketing: How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action
- List Price: $55.00
- Binding: Hardcover
- Publisher: Prentice Hall
- Publish date: 08/22/1995
Description:
Interactive Marketing tells you how to blend today's best marketing techniques into fully integrated, offer-driven campaigns.
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Very good+/ no dust jacket/ hardback/ 1994/ 1st edition Lisa 183.
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