Description:
At a time when college sports enjoy unprecedented popularity as a source of public entertainment, James J. Duderstadt, former president of the University of Michigan, argues that the increased commercialization of intercollegiate athletics -- and particularly big-time football and basketball -- is putting our universities in danger. His discussion of the disproportionate resources given to intercollegiate athletics and the corruption and scandals that all too frequently accompany activities driven by commercial reward leaves no stone unturned.
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Arguing that universities must regain control of intercollegiate athletics by deemphasizing and realigning them with the university's educational mission, Duderstadt offers new and controversial suggestions for bringing about this change. He asserts that, if burgeoning athletic programs cannot be brought back into the fold, then universities must recognize them for what they are -- commercial, professional, and independent entertainment businesses.
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