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International Business: a Managerial Perspective

by Griffin, Ricky W. A Pustay, Michael W.

  • ISBN: 9780130329073
  • ISBN10: 013032907X

International Business: a Managerial Perspective

by Griffin, Ricky W. A Pustay, Michael W.

  • List Price: $111.33
  • Binding: Hardcover
  • Edition: 0003
  • Publisher: Prentice Hall
  • Publish date: 07/01/2001
  • ISBN: 9780130329073
  • ISBN10: 013032907X
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Description: In the third edition of their internationally popular book, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers understand global issues and adapt to change. This edition is updated with current issues and events, and includes a wealth of new content features aimed to help future managers interpret business information with a global perspective. Specific chapter topics look at legal, technological, and political forces; the role of culture; international trade and investment theory; international monetary system and the balance of payments; foreign exchange and international financial markets; formulation of national trade policies; international cooperation among nations; international strategic management; strategies for analyzing and entering foreign markets; international strategic alliances; organizational design for international business; managing behavior and interpersonal relations; controlling the international business; international marketing; international operations management; international financial management; international accounting and taxation; and international human resource management and labor relations.
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