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International Business: an Integrated Approach

by Wild, John J.

  • ISBN: 9780138621865
  • ISBN10: 0138621861

International Business: an Integrated Approach

by Wild, John J.

  • List Price: $90.67
  • Binding: Hardcover
  • Publisher: Prentice Hall
  • Publish date: 08/01/1999
  • ISBN: 9780138621865
  • ISBN10: 0138621861
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Description: This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents material from a nonprovincial viewpoint, giving readers a global perspective. Clear, simple explanations and illustrations of theoretical material make this text accessible to all readers.
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