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International Business Case Studies for the Multicultural Marketplace

by Robert T. Moran

  • ISBN: 9780884151937
  • ISBN10: 088415193X

International Business Case Studies for the Multicultural Marketplace

by Robert T. Moran

  • List Price: $105.00
  • Binding: Paperback
  • Publisher: Butterworth-Heinemann
  • Publish date: 05/01/1994
  • ISBN: 9780884151937
  • ISBN10: 088415193X
used Add to Cart $40.98
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new Add to Cart $97.56
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Marketplace Item
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.
Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.
With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences.
A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Bonita
Location: Newport Coast, CA
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Size: 8x5x1; In shrink wrap. Looks like an interesting title!
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Size: 8x5x1; In shrink wrap. Looks like an interesting title!
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Size: 8x5x1; New. In shrink wrap. Looks like an interesting title!
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Size: 8x5x1; New. In shrink wrap. Looks like an interesting title!
Seller: Bonita
Location: Newport Coast, CA
Condition: New
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