International Marketing Analysis and Strategy
- List Price: $170.67
- Binding: Paperback
- Edition: 3
- Publisher: Prentice Hall
- Publish date: 12/01/1996
Description:
This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to international marketing.
Expand description
Presents broad and deep coverage of international business topics. Provides fundamental principles necessary to perform research and/or pursue a career in international marketing. Cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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HPB-Red
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Good
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$10.45
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