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International Marketing Research

by V. Kumar

  • ISBN: 9780130453860
  • ISBN10: 0130453862

International Marketing Research

by V. Kumar

  • List Price: $200.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 09/01/1999
  • ISBN: 9780130453860
  • ISBN10: 0130453862
used Add to Cart $4.48
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research - from analyzing the nature and scope of the research, to the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more - plus includes numerous country-specific examples and provides valuable training in using the Internet for research purposes.

Presents broad and comprehensive coverage of the most current information on research methodologies available. Contains examples and references from ongoing international marketing research projects, and offers country-specific information to aid researchers in conducting studies in an international market. Shows how to use the internet as an effective resource.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Books From California
Location: Simi Valley, CA
Condition: Good
Cover and edges shows minor shelf wear. Pages are clean and intact. Very Clean Copy-Over 500, 000 Internet Orders Filled.
Price:
$4.48
Comments:
Cover and edges shows minor shelf wear. Pages are clean and intact. Very Clean Copy-Over 500, 000 Internet Orders Filled.
Seller: Bonita
Location: Santa Clarita, CA
Condition: Good
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$47.87
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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