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International Marketing

by Cateora, Philip

  • ISBN: 9780256259827
  • ISBN10: 0256259828

International Marketing

by Cateora, Philip

  • List Price: $94.69
  • Binding: Hardcover
  • Edition: 0010
  • Publisher: McGraw-Hill Companies
  • Publish date: 07/01/1998
  • ISBN: 9780256259827
  • ISBN10: 0256259828
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Description: The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
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Seller: Ergodebooks
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. 10th edition. A copy that has been read but remains intact.
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Good condition. 10th edition. A copy that has been read but remains intact.
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Seller: A2ZBooks
Location: Burgin, KY
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Highlighting throughout Quantity Available: 1. ISBN: 0256259828. ISBN/EAN:
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Highlighting throughout Quantity Available: 1. ISBN: 0256259828. ISBN/EAN:
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Seller: A2ZBooks
Location: Burgin, KY
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The text has some highlighting, the upper page edges are lightly wavy from
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The text has some highlighting, the upper page edges are lightly wavy from
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Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
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Text has some highlighting, cover has very minor wear on lower back edge,
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Price:
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Text has some highlighting, cover has very minor wear on lower back edge,
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