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Internet Commerce Metrics and Models in the New Era of Accountability cover
  • ISBN: 9780130281869
  • ISBN10: 0130281867

Internet Commerce Metrics and Models in the New Era of Accountability

by Jagannathan, Sridhar
Srinivasan, Jay
Kalman, Jerry L.

  • List Price: $39.99
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall PTR
  • Publish date: 07/23/2001
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Build profitable, sustainable Internet business models Project the impact of your next key decision Evaluate where you stand, where to go next-and how to get there Analyze content development, markets, pricing, and customer acquisition Create infrastructures that add value more effectively Internet Commerce Metrics and Models in the New Era of Accountability delivers today's best practices for e-business investment and management decision-making, based on real-world case studies and advanced analysis techniques. It gives e-commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models-and desperately needed metrics for evaluating them. The authors introduce an exclusive five-stack e-business model, encompassing platform, content, community, commerce, and the "services" that add value to them. Using this framework, they construct a complete e-commerce business model, analyzing the economic impact of key choices, and introducing new ways to project the consequences of your decisions. Coverage includes: Content development models Community/market models Pricing models Customer acquisition models Infrastructure models: providing high-value services that support every e-business function Whether you're an entrepreneur, manager, investor, or consultant, this book's breakthrough framework and analytical techniques will add value to every e-business decision you make.
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